Croatian Voice Over Agency

Croatian is the standardized variety of the Serbo-Croatian language used by Croats, principally in Croatia, Bosnia and Herzegovina, the Serbian province of Vojvodina and other neighbouring countries. It is the official and literary standard of Croatia and one of the official languages of the European Union. Croatian is also one of the official languages of Bosnia and Herzegovina and neighbouring countries.

Standard Croatian is based on the most widespread dialect of Serbo-Croatian, Shtokavian, more specifically on Eastern Herzegovinian, which is also the basis of Standard Serbian, Bosnian, and Montenegrin. In the mid-18th century, the first attempts to provide a Croatian literary standard began on the basis of the Neo-Shtokavian dialect that served as a supraregional lingua franca pushing back regional Chakavian, Kajkavian, and Shtokavian vernaculars. The decisive role was played by Croatian Vukovians, which cemented the usage of Ijekavian Neo-Shtokavian as the literary standard in the late 19th and the beginning of the 20th century, as well as designed a phonological orthography. Croatian is written in Gaj’s Latin alphabet.

Ethnic Croats speak all other Serbo-Croatian dialects besides the Shtokavian dialect on which Standard Croatian is based (Chakavian, Kajkavian, and Torlakian (by the Krashovani)). These four dialects, and the four national standards, are usually subsumed under the term “Serbo-Croatian” in English, though this term is controversial for native speakers, and paraphrases such as “Bosnian-Croatian-Montenegrin-Serbian” are therefore sometimes used instead, especially in diplomatic circles.

In the late medieval period up to the 17th century, the majority of semi-autonomous Croatia was ruled by two domestic dynasties of princes (banovi), the Zrinski and the Frankopan, which were linked by inter-marriage. Toward the 17th century, both of them attempted to unify Croatia both culturally and linguistically, writing in a mixture of all three principal dialects (Chakavian, Kajkavian and Shtokavian), and calling it “Croatian”, “Dalmatian”, or “Slavonian”. It is still used now in parts of Istria, which became a crossroads of various mixtures of Chakavian with Ekavian/Ijekavian/Ikavian dialects.

The most standardized form (Kajkavian–Ikavian) became the cultivated language of administration and intellectuals from the Istrian peninsula along the Croatian coast, across central Croatia up into the northern valleys of the Drava and the Mura. The cultural apex of this 17th century idiom is represented by the editions of “Adrianskoga mora sirena” (“Siren of Adriatic Sea”) by Petar Zrinski and “Putni tovaruš” (“Traveling escort”) by Katarina Zrinska.

However, this first linguistic renaissance in Croatia was halted by the political execution of Petar Zrinski and Fran Krsto Frankopan by the Holy Roman Emperor Leopold I in Vienna in 1671. Subsequently the Croatian elite in the 18th century gradually abandoned this combined Croatian standard.

The Illyrian movement was a 19th-century pan-South Slavic political and cultural movement in Croatia that had the goal to standardize the regionally differentiated and orthographically inconsistent literary languages in Croatia, and finally merge them into a common South Slavic literary language. Specifically, three major groups of dialects were spoken on Croatian territory, and there had been several literary languages over four centuries. The leader of the Illyrian movement Ljudevit Gaj standardized the Latin alphabet in 1830–1850 and worked to bring about a standardized orthography. Although based in Kajkavian-speaking Zagreb, Gaj supported using the more populous Neo-Shtokavian – a version of Shtokavian that eventually became the predominant dialectal basis of both Croatian and Serbian literary language from the 19th century on. Supported by various South Slavic proponents, Neo-Shtokavian was adopted after an Austrian initiative at the Vienna Literary Agreement of 1850, laying the foundation for the unified Serbo-Croatian literary language. The uniform Neo-Shtokavian then became common in the Croatian elite.

In the 1860s, the Zagreb Philological School dominated the Croatian cultural life, drawing upon linguistic and ideological conceptions advocated by the members of the Illyrian movement.[20] While it was dominant over the rival Rijeka Philological School and Zadar Philological Schools, its influence waned with the rise of the Croatian Vukovians (at the end of the 19th century).