Creating a successful commercial takes more than just visuals; it needs other elements, including commercial voice-over. With commercial voice-over recording, you can add that extra depth and impact to your audio-visual content.
The benefits of voice-over can apply to television commercials, corporate videos, e-learning courses, and subtitles for your videos.
Here, we will explore the power of commercials with voice-over recording and why choosing a suitable voiceover for a commercial can set your content up for success.
The Importance of Voice-Over for Commercials
With the rise of digital advertising and increased competition for attention, standing out from the crowd has become critical.
The need of the hour is to create audio-visual content that can attract, engage and persuade audiences. It is where voice-over for commercials comes in.
The right commercial voice-over recording can make all the difference; it can help to deliver a clear message, attract attention, and create a lasting impression.
Here, we explore the importance of voice over for commercials and how it can help to achieve your marketing goals.
Stronger Recall with Commercial Voice-Overs
A commercial voice-over can help people remember content better. It can capture people’s attention and engage them more with the content.
More Effective than Visuals Alone
Communicating the brand’s message effectively through commercials requires more than just visuals. With voice-over commercials, you can enhance the visuals and deliver the message clearly.
Attracts Attention
One of the best ways to grab the attention of the person watching a commercial is to keep them focused on the content with good voice-over scripts.
In today’s world, attention spans are short, and a lot of content vying for their attention; an intense voice-over recording with a good script can make all the difference.
Overcome the Barriers of Limited Screen Space
Conveying information can be challenging when you have limited screen space. You can overcome this barrier by using commercial voice-over recording that delivers critical messages concisely but impactfully.
Enhance the Message with Commercial Voice Over Scripts
A voiceover recording can give a commercial an added layer of depth and feeling. It can arouse a specific emotion or mood that enhances the visuals and reinforces the main message.
Types of Audio Voice-Over Commercials
Some popular types of audio or voice-over commercials include ads on the radio, television commercials, sponsorship commercials, and podcast advertisements.
You need a different approach for each type; a commercial voice-over should be tailored to the specific medium and target audience.
Radio Ads
When using the radio to communicate the brand’s message through voice-over commercials, voice-over is the only resource for delivering it.
As it is the only element the listener can focus on, the voice over for commercials on the radio must be compelling and engaging.
Television Commercials
Unlike radio ads, you need both voice-overs and visuals in television commercials. Commercial voice-overs enhance the visuals to convey the message clearly.
When producing a television commercial, it is vital to consider the voice-over’s age, language, tone, and presentation.
Sponsorship Commercials
Sponsorship commercials are those you often come across during a program break, and they are generally shorter than tv commercials.
For sponsorship commercials to have the intended impact, the commercial voice-over must be clear and concise to deliver the brand’s message effectively.
Podcast Advertisements
Podcast advertisements are a new form of advertising that has the world of commercials by storm; they have grown in popularity over the past few years. By 2028, the podcasting industry will be worth $94.88 billion.
How do you ensure success with podcast advertisements? Come up with commercial voice scripts that engage audiences and fit with the tone and style of the podcast.
How to Choose the Right Voice-Over for a Commercial
Choosing the right commercial voice-over can be hard, but the effort is worth it. Why? Because commercial voice-over recording is the voice of your brand and can make or break your commercial.
You must choose a voice that syncs with the tone and style of your brand; it should also attract your target audience and deliver your message in a clear and impactful way.
It would be best if you considered the following vital factors to choose a voice-over for your commercial to create engaging and persuasive content.
Delivery of the Commercial Voice-Over Recording (Soft-Sell or Hard-Sell)
The voice-over can either be a soft or a hard sell, and it is important to distinguish between the two.
While hard-sell voice-over commercials are more pushy and assertive, soft-sell voice-overs have a conversational and discreet tone.
You should choose a delivery style based on the brand’s message and target audience.
Harmony with the Content
The content of the commercial needs to be in harmony with the content, but what does it entail?
For commercials targeting the youth, the voice-over should generally have a humorous tone to complement the content.
If the commercial sells a luxury product targeting high-income individuals over 30, the voice-over must have a sophisticated tone that matches the product’s elegance.
Language
The language of the voice-over recording you use is crucial. For example, understanding the distinctions between US English and UK English and the variations in everyday terms and expressions, is essential. It will allow you to create suitable commercial voice over scripts.
For instance, the term “chips” in the UK translates to what Americans call “fries.” Similarly, the word “biscuit” in the UK refers to what Americans call a “cookie.” And an Australian accented voice over referring to a “thong” might mean a completely different thing to a US or UK audience!
Your target audience may need clarification or even be offended if the wrong term is used in a voice-over. Choosing a commercial voice over that considers these variations and uses the correct lingo and cultural allusions for your target audience is crucial.
Speed
Another important aspect to consider is how quickly the voice over is delivered.
The tone should be understandable and straightforward without being too fast or too slow. The pace of the visuals is reflected in the tempo.
Age (According To Product Demographic)
When choosing a voice-over for your commercial, age is another vital factor. The voice over should appeal to your target audience’s demographics.
For instance, the appropriate voice over for commercials for the elderly is soothing, clear, and slower-paced to suit their needs.
On the other hand, the commercial voice-over recording should have a modern, upbeat tone, a quicker pace, and terms that connect with younger generations if your target audience is primarily young people.
The voice-over performer must connect with the target audience while evoking the desired emotions and attitudes.
You can ensure interesting, memorable, and impactful commercials by selecting a voiceover performer that resonates with your target audience.
Conclusion
One of the best ways to increase the impact of commercials and other audio-visual content is by using voice-over recording. You can use voice-over to attract attention, convey the message clearly, and get over screen space limits.
Success, however, depends on finding the right voice-over for commercials. The commercial’s tone must be matched by the voice-over and its appeal to its target audience.
Focus on the voice-over’s tone, language, tempo, and age to produce a commercial that makes the intended impact.
Picking your voice actors carefully can create successful voice-over commercials that stand out in the markets you serve.
Want to know if GoLocalise is the perfect solution for you? Maybe you need a translation, some subtitles or an English or foreign language voice over for your video? Get in touch by phone or get a quote.
