In the realm of digital marketing and online communication, explainer videos have emerged as a powerful tool for conveying complex ideas in a simple and engaging manner. Explainer videos help businesses and organisations simplify their messages, captivate their audience, and boost conversion rates.
So, let’s delve into the world of explainer video scripts. In this article, you’ll discover a range of sample explainer video scripts, designed to inspire and guide you in creating your own compelling and effective video content. Whether you’re a business owner, a marketer, or a video producer, these script samples will serve as valuable resources for your next project.
For Businesses and Marketers Crafting Explainer Videos
If you’re a business owner or marketer in search of explainer video script examples, you’ve come to the right place. The scripts provided here cover a variety of topics, styles, and target audiences, just like the diverse needs of businesses seeking to explain their products, services, or ideas. You can adapt these scripts to suit your specific goals, ensuring your message is crystal clear and irresistibly engaging.
For Video Producers and Voice Actors Creating Explainer Videos
Video producers and voice actors, these scripts are your treasure trove of inspiration and practice material. Use them to fine-tune your skills, explore different tones and styles, and refine your craft. Whether you’re narrating an animated explainer or voicing an informative video, these scripts offer a wealth of opportunities for honing your talent.
Client: EcoTech Innovations Ltd
Gender: Male
Job Description: EcoTech Innovations Ltd is at the forefront of green technology, and we’re searching for a male voice to breathe life into our explainer video script. Our script introduces a revolutionary eco-friendly product designed to make a positive impact on the environment. We need your voice to convey confidence and persuasion, highlighting the product’s cutting-edge technology, eco-friendly features, and the benefits it brings to users – a cleaner planet and a sustainable future.
Art Direction: We’re aiming for a tone that’s both authoritative and approachable, reflecting our expertise in eco-friendly technology while inviting our audience to join the green revolution. Your voice should evoke enthusiasm for the product’s capabilities, igniting excitement in our viewers.
Category: Promotional Explainer Video
Industry: Environmental Technology
Style: The script should be both informative and persuasive, presenting our eco-friendly product as the solution to a cleaner and greener world.
Language: English (US)
Accent: General American
Word Count: 60-sec: 130 words, 30-sec: 64 words and 15-sec: 28 words
Script for 60-Second Explainer Video Script
[Opening scene: A bustling city with people walking, cars driving, and buildings illuminated with energy-efficient lighting.]
Narrator (Friendly and Informative Voice): In today’s fast-paced world, energy sustainability is more critical than ever. Our growing cities demand power, but the key to our future lies in sustainable energy solutions.
[Scene transitions to a wind farm with wind turbines spinning gracefully.]
Narrator: Enter the world of renewable energy. Harnessing the power of wind, sun, and water, we’re paving the way for a brighter, cleaner tomorrow.
[Scene shifts to a solar panel installation on a residential rooftop.]
Narrator: Solar panels transform sunlight into electricity, reducing your carbon footprint and your energy bills.
[Scene transitions to a hydroelectric dam with water flowing.]
Narrator: Hydropower, a trusted ally in sustainable energy, generates electricity by harnessing the force of water. It’s reliable and eco-friendly.
[Scene shows a diverse group of people, symbolizing communities coming together.]
Narrator: But it’s not just about energy; it’s about the future we build together. Sustainable energy solutions unite communities, create jobs, and protect our planet.
[Scene returns to the bustling city, now powered by renewable energy sources.]
Narrator: Join us in the journey towards a sustainable, brighter future. Together, we can power our world and preserve it for generations to come.
[End with contact information and a website URL.]
Script for 30-Second Explainer Video Script
[Opening scene: A bustling city with people walking, cars driving, and buildings illuminated with energy-efficient lighting.]
Narrator (Confident and Engaging Voice): In today’s fast-paced world, sustainable energy is crucial. Our cities demand power, but our future hinges on sustainable solutions.
[Scene transitions to a wind farm with wind turbines spinning gracefully.]
Narrator: Enter renewable energy – wind, sun, and water – shaping a cleaner future.
[Scene shifts to a solar panel installation on a residential rooftop.]
Narrator: Solar panels turn sunlight into clean power, reducing your carbon footprint and energy costs.
[Closing scene: The company’s logo and contact information.]
Narrator: Join us on this journey towards a brighter, greener world. EcoTech Innovations – Pioneering Sustainability.
[Closing scene: Your company logo and a call to action.]
Narrator: EcoTech Innovations – Pioneering Green Technology.
[End with contact information and a website URL.]
Script for 15-Second Explainer Video Script
[Opening scene: A brief, attention-grabbing animation.]
Narrator (Quick and Energetic Voice): In today’s world, sustainable energy is a must.
[Showcase your eco-friendly product briefly.]
Narrator: Discover renewables – wind, sun, water – for a cleaner tomorrow.
[Closing scene: Your company logo and a call to action.]
Narrator: Join us. EcoTech Innovations – Leading Sustainability.
[End with contact information and a website URL.]
Tips for Delivering an Engaging and Persuasive Voice Over in Explainer Videos
- Understanding Your Audience: A fundamental step in crafting a compelling explainer video voice over is understanding your target audience. Tailoring your tone, style, and content to resonate with your specific demographic is essential to connect effectively.
- Emphasise the Benefits: While showcasing features is important, it’s the benefits of your product or service that truly capture your audience’s attention. Your voice over should clearly convey how your offering can improve lives, solve problems, or fulfill essential needs.
- Inject Emotion: Injecting emotion into your voice can be a powerful tool in explainer videos. Whether it’s enthusiasm, warmth, humor, or a sense of urgency, emotions help establish a strong connection with your viewers, making the video relatable and memorable.
- Prioritise Clarity: In explainer videos, clear and precise articulation is paramount. Ensure your voice is easy to understand, even when conveying complex information or in fast-paced video sequences. Clarity enhances the impact of your message.
- Continuous Practice and Feedback: Like any skill, honing your voice over talent improves with practice. Regularly rehearse your scripts to refine your delivery. Don’t shy away from seeking feedback from peers or mentors; constructive criticism is invaluable for growth.
- Perfect Timing: Effective timing and pacing are critical in explainer videos. Your voice over should seamlessly synchronise with visuals, music, and on-screen actions. The rhythm of your delivery should complement the overall flow of the video.
For inspiration, you can watch the following explainer video about Eliminating Uncertainty For Insurance Carriers.
In the dynamic world of explainer videos, voice overs serve as a bridge between brands and audiences, transforming complex ideas into engaging and immersive experiences. They convey not just information but also emotions, aspirations, and a strong connection.
To enhance your explainer video voice over projects and ensure your brand resonates with global audiences, consider collaborating with GoLocalise. Our dedicated team of professionals boasts extensive experience in the voice over industry, with a deep understanding of language, culture, and tone, ensuring the perfect voice for your explainer videos.
